In the design process, initial concepts inform and influence the depth and purpose of the solution. Inspiration is drawn from daily interactions of design; Engaging colors, patterns, and the inherent beauty of nature are where endless opportunities for innovation and creativity lie. While driven by the interactions between form and functionality, this process of creation is also intuitive. There is an inherent sense of balance that comes into play which forces the work to untangle itself from a web of information and be fleshed out in an expressive, simple, and conveyable message.

Design is a powerful vehicle for communication. It is the expressive and intuitive process that I rely on to create and communicate informative processes that allow solutions to emerge with a haste for the user.